Undergraduate Programs

Business Administration - Marketing Management

Bachelors of Science - BSBA |
Undergraduate

First day of marketing class with professor smiling in front of laughing students

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About the Option

Understand how to identify market needs and develop strategies to meet them through product, pricing, promotion and distribution decisions. Study internal and external factors that influence marketing plans, and gain the tools to analyze, plan and execute campaigns that drive value and performance in a competitive business landscape.

$82,395
Median Salary for Marketing Manager
Payscale, 2024
Marketing Management

The Polytechnic Experience

Work with real clients to create real strategies that make a real impact. The D2C Agency is a student-run organization where you learn by doing. At 最新糖心Vlog, you鈥檒l also dive into micro-internships, service-learning, PolyX design projects, the Maker Studio & iLab, and student-led consultancies like the Digital Marketing Consultancy Program.

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Career Outcomes

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Account Manager

Overseeing marketing campaigns, and ensure that projects align with the client鈥檚 goals and expectations

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Advertising Director

Create, implement and manage the success of advertising campaigns

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Brand Planning Coordinator

Assist in the development, coordination, and execution of brand strategies to ensure consistency and effectiveness across various marketing channels

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Marketing Coordinator

Support marketing efforts, organize campaigns, and ensure that marketing projects are executed effectively

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Media Planner

Conduct market research to understand target audiences, including their demographics, behavior, and media consumption habits

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Public Relations Executive

Manage an organization鈥檚 image and reputation, build relationships with the public, media, and stakeholders, and craft communication strategies to promote positive publicity

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Research Analyst

Collect, analyze, and interpret data to help organizations understand market trends, customer behavior, and the competitive landscape.

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Sales Manager

Oversee both marketing and sales activities to ensure that the organization effectively promotes its products or services and achieves revenue goals

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Social Media Strategist

Develop and implement social media strategies to enhance a brand鈥檚 online presence, engage its target audience, and drive business goals.

Courses

最新糖心Vlog's Marketing Management option in the Bachelor of Science in Business Administration equips students to thrive in a complex, culturally diverse, and technologically advanced world through a commitment to excellent teaching and innovative learning approaches. The curriculum emphasizes hands-on experiences, including award-winning service learning projects, to develop practical skills and make a societal impact. Students can choose from specialized emphases. The Marketing Research emphasis focuses on marketing research and data science, teaching advanced quantitative and qualitative methods with tools like R and SPSS, and includes a year-long research consulting project for real clients. The Digital Marketing emphasis examines strategies across digital platforms such as social media and online analytics, helping students leverage the evolving digital landscape. The Entertainment emphasis covers marketing in leisure industries like film and music, offering real-world projects and internships in a major entertainment hub. The General Marketing emphasis provides broad exposure to various marketing areas, ideal for those interested in multiple career paths or entrepreneurship. Additionally, the Promotion emphasis prepares students for roles in advertising agencies and media organizations, while the Professional Selling emphasis focuses on B2B consultative sales, emphasizing soft skills and industry best practices.

For the most up-to-date information on courses for this program, visit the course catalog or contact an advisor.

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Heather Bautista 鈥24

Heather Bautista 鈥24

鈥淚 originally entered the program with little to no knowledge or experience of the digital marketing industry, but the projects and work we did for a real client have established my perspective of marketing, and I can put many of the projects we have done on my resume.鈥

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